Price guarantees can save you big
As we keep reminding readers in our buying advice (and as Tightwad Tod, our resident expert on bargains, recently reinforced), many electronics merchants promise a refund if they reduce the price on a product or if a competitor sells the exact same model for less, typically within 30 days but sometimes within 60 days or more. These guarantees really can pay off, as my sister found out this past weekend.
She and her husband purchased one of the TVs we recommend (LCD TV Ratings and recommendations available to subscribers), a 52-inch Samsung LCD set, at Best Buy in mid-January for ,400. Two weeks later they checked the Best Buy web site and saw the set on sale for ,000. The next day my brother-in-law raced to the local store, receipt in hand, to find that the price had dropped again, to ,900. The salesman refunded them 0 plus tax on the spot, no questions or quibbles.
"It's the easiest 0 I ever made," my brother-in-law told me, with great satisfaction. So a TV that was a good buy at the original sale price is now an even sweeter deal.
Best Buy isn't the only store that matches prices. Many retailers do, including Sears, P.C. Richard & Son, J&R.com, and others listed in our Ratings of electronics retailers (available to subscribers). Every guarantee has specific terms and conditions, so read the fine print carefully. With electronics items, the guarantee applies only to the exact same model, not a similar item or one bearing a model number exclusive to a specific retailer. Some brick and mortar stores won't match online-only pricing, and they may define "local competitor" very narrowly, excluding a store in another ZIP code. In fact, a storefront may have different requirements than its Web counterpart. In all cases, it's up to you to track pricing throughout the guarantee period—prices might fluctuate several times, as they did with my sister's set—and ask for your money back.
A price guarantee isn't the only, or even the main, reason to shop at a specific store, of course. Crutchfield.com, one of the top-rated Web sites in our store Ratings, will refund the difference only if they lower the price within the guarantee period—not if another merchants sells the same product for less. Other highly rated merchants, including Amazon and Costco, don't have a price match policy at all, but both were standouts for prices and return policies in our Ratings.
Still, if your retailer offers a price guarantee, it's worth taking advantage of it. Just ask my brother-in-law.
—Eileen McCooey
Comments off