6 digital imaging products that think outside the box
Trade shows, like the PMA camera show that just ended, can be great opportunities to check out the most cutting-edge products. This year, there were some excellent examples of companies thinking outside the box. Here are some I saw on the show floor:
- Casio’s EX-G1 is a great example of taking the point-and-shoot “Klondike Bar” motif and distorting and stretching it so that it’s a unique design. The EX-G1 is also waterproof, like the Olympus Stylus Tough 8010, but it was the body that really caught my eye. Other camera makers recently introduced cameras with unique camera-body designs, too, including Pentax’s i10, which offers a retro look that harks back to a tiny film camera, the Pentax A110. (Sadly, Pentax didn’t have their usual large booth at the show. However, I did meet with them in a small conference room to check out their latest cameras and SLRs.)
- Pocket camcorders have also been popping up with new form-factors. For example, Kodak’s Playsport has a waterproof design and includes rounded edges, giving it more of a look of a throat lozenge than a Klondike bar. The buttons and controls are beautifully laid out too.
- But thinking outside the box isn’t just about the body. It’s also about what’s inside: For example, Olympus, in several of their cameras, including the Stylus SP8000UZ, now stores an entire user manual in the built-in 2 GB of memory. The manual can be transferred to your computer as a PDF file, although you must use the Olympus software to do it. (Speaking of memory, Olympus has made all of its point-and-shoots compatible with SD and SDHC memory cards. Although I think that’s more like getting with the program, than thinking outside the box.)
- Of course, the Micro Four-thirds cameras and the APS-sensor based, mirrorless, interchangeable lens models, like Samsung’s NX10, break new ground with their exterior and interior design changes.
- Sometimes, you’ll find only one example of a new, possibly groundbreaking product or system. Fujifilm, which has presented its 3D digital camera in the past, also put its 3D digital frame and 3D printer on view on the show floor this time, along with sample prints. You can order such prints now, but they cost around $7 each and must be shipped from Japan.
However, despite the presence of these interesting designs, the camera industry needs to go further. For example, in some new products, I thought some companies were taking a step backwards in their graphic user interfaces and menu structures.
I wanted to ask them point blank, “Have you ever seen an iPhone?”
And why doesn’t every major camera and camcorder manufacturer offer brief video tutorials within their devices. Nikon, for example, has a wonderful iPhone app called Nikon Learn & Explore that includes video tutorials. Why isn’t this included in a D300s or Coolpix point-and-shoot?
Nearly every manufacturer representative to whom I posed that question said that video tutorials embedded in a camera was indeed a good idea and that their company should look into it.
My reply? Please, do!
What do you think? Do camera manufacturers need to pick up the pace of innovation when it comes to design? What improvement in cameras or camcorders would you most like to see? If your idea is good, I’ll present it to the manufacturers the next time I go to a show.
—Terry Sullivan
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